3542843.jpg (JPEG Image, 400x400 pixels)
INTERESTING THINGS FOR YOU LATE @ NIGHT PART 1 + 3 (ULTIMATE EXPANSION)
Japan Video Games Blog
We're not making money off the site, nor are we publishing anything to other places through feedburner claiming that it's our work, just a hobby of finding cool things around the internet, that's all. Sometimes we copy and paste too quickly and a link giving you credit doesn't appear, if that's the case and you DO want your work promoted, we will add in the backlink, we would love to give credit where credit is due!
Please contact me or drop a comment on any posts you guys don't want up and I'll take it off within 24 hours, thanks!
Tuesday, February 24, 2009
Colgate: Don't forget. | scaryideas.com
Colgate normally gives out small product samples at annual events like 'Oral Health Month' to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected samples.
Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. One consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals 'Don't forget' with the Colgate logo. The simple message effectively reminded consumers to brush their teeth.
Agency: Y&R Bangkok, Thailand.