Clothing seller Gap Inc. changed its web site to let shoppers fill their online carts with merchandise from each of its four brands.
San Francisco-based Gap (NYSE: GPS) sells clothes under the Gap, Banana Republic, Old Navy and Piperlime brands.
The new web feature lets shoppers browse and choose products from each brand and buy them and ship them as one order. Piperlime, the company's shoe business, will ship its products separately.
The company posted a banner with an exclamation point across the top of its web sites and added pop-up type ads that cover part of the screen to let shoppers know about the new service.
Last week Gap reported a drop in first quarter earnings despite higher sales, and said its same store sales -- which compare performance at brick-and-mortar stores open at least a year -- fell 11 percent.
Gap has 3,100 stores. Glenn Murphy became its chairman and CEO in August 2007, at which time he got a $1 million signing bonus, according to the company's proxy card.
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