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Yahoo Inc. and Turner Broadcasting System Inc. said Thursday they will collaborate on advertising and sports-related content.
In the multi-year strategic alliance Turner will represent online ad sales for Yahoo Sports' NBA, golf and NASCAR pages.
Sunnyvale-based Yahoo (NASDAQ:YHOO) will have access to basketball, golf and NASCAR content from Turner-managed league sites such as NBA.com, PGATOUR.com, PGA.com and NASCAR.com.
"Our relationship with Yahoo provides tremendous benefits for our online consumers who will receive enhanced coverage of NBA, PGA TOUR, PGA and NASCAR news and events," said Turner.
Financial terms of the deal were not disclosed.
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